The better you understand the emotional significance and attachment your clothes have to you, the faster you’ll be able to build a wardrobe you love.
Fashion psychology applies psychological science to the context of fashion; it’s focus is not only with clothing but with human behavior across all aspects, from design through the entire supply chain, to consumption and disposal. It focuses on the many and varied individual, societal, and environmental issues that result directly or indirectly from the fashion industry.
Beauty is a huge focus in our society, along with body image, self-esteem, and confidence. As we all strive to be our best self, an element of compulsive spending and over consumption partakes and results in the disposal of unworn items. This is a driving force of our problems with landfill sites; not to mention the ecological and social issues in the production process.
As a society, we have gotten harder to please as consumers because of this obsessive need for instant gratification, which has caused the rise in overconsumption. It is true that looking good and feel good is not an advertising slogan, but a viable aspect to your wellbeing. But overconsumption has been proven to negatively affect us, causing feelings of discontent and increased anxiety, making people feel the need to maintain their social position.
The better understanding one has of their self, with a grounded level of confidence & self-esteem, the more likely they are to not cave to excessive consumption and find contentment in who they are (and what they have).
What we wear affects how we feel about ourselves and others; just as dress radiates outward, it moves inward and affects your mood. This reason alone should encourage you to take your wardrobe seriously and cultivate a wardrobe you not only want to wear but love to wear, and not cave to trending fads you’ll only enjoy for a short time.
At the end of the day, you’re going to pay for it- financially & emotionally; so why not choose to invest in yourself?