Have you ever stopped to think, “Am I shopping for the right reason? Do I really need this?”
Retail therapy has gained popularity over the past few years. It describes the act of shopping in order to boost our mood and provide a sense of relief. If not watched carefully, this harmless indulgence can become a hindering habit.
As a consumer-driven society, we’re innately inclined to treat ourselves to small indulgences to cheer ourselves up. Retail therapy is innately rewarding as dopamine is released throughout entire process: the shopping, exploring, decision-making, and actual purchasing. The frequent pursuit of emotional relief through retail shopping can develop into compulsive buying behaviors.
There are numerous causes of retail therapy, a few of which being:
Stress
Boredom
Sadness
Social Comparison
Balancing indulgences and conscious consumption through self-awareness can help avoid these impulsive shopping patterns. Mindful, intentional consumption can not only save you money, but deliver long-term satisfaction that retail therapy can’t offer.
How to Consciously Consume:
Carefully consider each purchase. Is it a want or a need?
Prioritize quality vs. quantity. Maximize utility and intend for long-term use.
Purchase in alignment of your values and long-term goals.
Reflect on past purchases and long-term impact of future purchases.
Create a shopping budget (& stick to it!)
Appreciate the things you already own.